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Set-top TV Box Market and Homes' Demand

March 11, 2022

A recent study by The Insight Partners estimates that the set-top box market will be valued at $95 billion by 2028. "Set Top Box Market Forecast 2027 - COVID-19 Impact and Global Analysis - By Product (Cable, Satellite, IRTV, etc.) and Content Quality [Standard Definition (SD), High - Definition (HD), and 4K]", the report includes key understanding of the drivers of market growth and highlights the key players in the market and their developments.


Set-top Box Market

Determining the number of households using cable services is difficult, and only the local cable operator, who also acts as an acquiring agent, knows the actual numbers. Broadcasters first transmit signals via satellite. The multi-system operators then download these signals into their equipment. The transmission is made to the local cable operator.

The government's inability to monitor the exact number of consumers using cable TV in their homes is the most serious shortcoming facing the current analog signal. In this case, digitization allows them to know the exact amount of cable consumption. To overcome this limitation, emerging countries such as China and India have mandated the use of set-top boxes for cable connections.

Set-top TV Box Market and Homes' Demand

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Technological changes

The key factor driving the set-top box market is the escalating technological changes in set-top boxes (STBs). Digital video recording is one of the most awaited features as it enables viewers to watch and archive their favorite programs. A wireless DVR system is a standalone set-top box that enables viewers to transmit and record TV programs. In addition to DVRs, subscription-based TV service providers offer STBs to their customers, and U.S.-based TV provider DISH has integrated artificial intelligence (AI) into its new set-top boxes to allow for set-top box recording facilities. Supported by technologies such as Natural Language Processing (NLP), the company implements features such as voice commands to search for channels and TV shows using the technologically advanced set-top box. As a result, technological developments have led to the growth of various set-top boxes equipped with various features. This, in turn, has led to increased competition among set-top box companies.


Set-top TV Box Market and Homes' Demand



COVID-19 Pandemic

The sudden global shutdown of all economic activities has had a huge impact on the entertainment industry by not allowing them to air new episodes. This crisis has affected a large number of people in developing and developed countries to adopt OTT platforms to access fresh entertainment content and on-demand videos. In addition, China, a global manufacturing hub, experienced a major decline in set-top box manufacturing during the pandemic. However, cable operators in the region are taking several initiatives to mitigate the impact on the market. dth providers have proposed several deferred payment options to impact adoption of the same and are expected to increase adoption by 7-8% after the pandemic era.


Set-top TV Box Market and Homes' Demand

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About Us

GECEN is a well-known name in the OTT Boxes industry with over 20 years of experience. Currently, we have our own leading core technologies and sustainable R&D capabilities. We are a supplier of boxes and smart home products to many major brand companies. We continue to partner with many trusted brands in OTT Boxes, Android TV Boxes and IPTV.


If you want to buy set-top boxes and TV boxes, please contact us to get the best price.


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